Started as a celebration ended as MOVEMENT!

Hey hey to my fellow bloggers, friends, followers and NEWCOMERS!! This weeks feature is something special, something you’ve either been anticipating since spring 2009, or have heard the much deserved gossip via facebook and twitter. If you didn’t know, The First Impression: 6th Annual All White Affair hosted by James Callaham aka @Cavalli_Cali (and peers) is going down MAY 1st 2010. Hope you have the crispest of crispy white, and please no repeat offenders. We don’t want to see your now beige attire from last year at this years event!

 Initially the All White started out as a landmark birthday  for Cali as he embarked upon his 21st. The first All White attracted an audience of nearly 500 where a mere 250 could actually witness the festivities inside the venue. Last year alone more than 1300 party goers partook in the festivities resulting in this years celebration being held in a venue capable of hosting 2900 ready All White veterans & newbies. The All White may have begun as a birthday celebration but soon evolved into a movement that is “So Phocused“.

What does it mean to be SO PHOCUSED?

The ability to take a natural talent and combine it with a college education was the result of So Phocused, LLC.  Formed in early 2009, Cali decided to “push it to the limit” as he went from a meager party promoter to a full fledge businessman. Cali was able to integrate a bachelors in accounting with a minor in entrepreneurship and marketing to form a company that now host events ranging but not limited to homecoming cabarets, many after parties at exclusive venues for numerous concerts, and branching out and giving back to the community with non-profit fundraisers. 
One of the mottos behind those affiliated with So Phocused is to create an atmosphere where party goers near and far can feel a sense of comfort while releasing the inner happiness bottled within. Creating joy is a specialty that few organizations similar to So Phocused are able to achieve. Blinded, they do not see the tangibility behind their aspirations, and because of this Cali and So Phocused both get the FANCi FIST PUMP of the week. 

FANTASTIC FOUR

Q & A

 The man behind it all James Callaham

1. What made you decide to form SO PHOCUSED?

The fact that I am the oldest and was a college student calling home wasn’t an option for money. I started So Phocused with my friends just to keep us a float as collegiate athletes. I had always seen the long haul so I just wanted to start something that I was good at but would equal to networking in a positive and legal way.

2. Where do you see yourself with in the next 10 years? Will SO PHOCUSED still be involved? 

I see myself as a HOUSEHOLD name in 10 years in a positive way, and So Phocused will definitely be involved among other businesses I want to run. As I said this was the initial process for networking and gaining a consistent following.

3. When did you 1st realize the all white (and similar events) was going to be a success?

After I got to campus that Monday after the 1^st All White and people 
wanted to know when the next event was.

4. What can we expect in the near future from SO PHOCUSED?

  You can expect Thee 6^th Annual All White this Saturday May 1^st

 as well as “Red White & 3 Stripes (Adidas Store DC pt 2) Sunday July 4^th, and of course NSU All Star Weekend pt 2 (NSU Homecoming Thurs – Sunday)

FAB FIVE FACTS

1. ((Open)) bar

2. Red Carpet Vip 

3. Give aways & much more

4. 3 Rooms 6 DJs: do the math

5. 75% all white ((REQUIRED))


UPCOMING EVENT

PHOCUSED LLC, PHANTASY ENT INTEGRATED PATHS, SNEAKERBOY & NEW FACE ENT PRESENT

"THE 1ST IMPRESSION"

6^TH ANNUAL ALL  WHITE AFFAIR

 SAT MAY 1, 2010

@ HOGATES (FORMERLY KNOWN AS H20)

800 WATER STREET SW

WASHINGTON DC 20024

MUSIC BY:

@DJDMONEY757 @DJPUNISHA @DJPHILLIE04 @DJTOUCHBASIS

@DJJUICE AND @IAMDJLP 

Remember Gals & Gents 75% ALL WHITE. The only one who can slide is Cali himself

check www.theeallwhite2010.com for:
Dress Code
Tickets
Vip
and all other information associated with the event.
Hey you yea YOU!! peep this too before you go!! ((promo promo promo))

All White Party MMX Promotional Material from Visually Inklined on Vimeo.




SEE YOU AT THE WHITE EVERYONE ;-D